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Our client came to us and asked us to come up with a concept in a fragmented aftermarket garage parts industry that lacked branding. The objective was to create a name and product brand that is identifiable as high quality product with a value price for the DIY and Dealer markets.
We determined Dura-Lift resonates with the consumer as a durable product and personifies quality. We developed Branding identity, logo and packaging design and the client successfully launched the brand is gaining industry identity.
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